Ongoing care for your website after launch.

Maintenance focuses on keeping the website healthy and operational.

Website Stewardship goes further. Alongside caring for the website, we observe what is happening, interpret meaningful changes or evidence, decide what deserves attention, and improve the website where there is a genuine reason to do so.

We describe that process as Care → Observe → Interpret → Prioritise → Improve.

No.

Some websites mainly need reliable ongoing technical care. Others play a more active role in the business and benefit from continued observation and improvement after launch.

We distinguish between those needs rather than treating every website as though it requires continuous optimisation.

It should not change simply for the sake of changing.

But your business, customers, services, content and digital environment can evolve after launch. Over time, evidence may show that something is unclear, a customer journey could be easier, important information has changed, or there is an opportunity to improve the website.

Stewardship provides a structured way to identify and respond to those changes instead of waiting several years for the next major rebuild.

Not necessarily.

Observation is as important as intervention. If there is no meaningful reason to change something, leaving it alone can be the right decision.

Website Stewardship is not about manufacturing monthly tasks to justify a retainer. It is about maintaining responsibility for the website and prioritising improvements when the evidence supports them.

Yes.

Your website’s needs can change as the business grows and as more useful evidence becomes available.

A business that initially needs straightforward ongoing care may later benefit from more active observation and improvement. Likewise, we do not believe a more involved service should be prescribed when routine maintenance is sufficient.